Last year, I posted a Tips Post about Scheduling Posts. I’ll admit, it wasn’t the most helpful post ever: I mostly focused on why scheduling works for me and how I keep track of my schedule. Not a lot of sage advice.
I schedule everything well in advance–months usually–and I love it! It makes everything so much easier for me as a blogger. And when I tell people that, I get a lot of questions of “how do you schedule so far in advance”?
So I wanted to create a post with some tips/ideas on how I think you can get started. You don’t need to do all of these but I think one or two can get you on the right track!
Tip #1: Not Posting Everyday
This is just a personal preference for me but there is no way I could create enough content to post everyday (props to those that do!). Part of the reason has to do with Tip #2 below but the other reason is that I like time between my posts. I try to have at least 1 day between posts, ideally two.
One reason is that I don’t check my blog everyday for some reason or another. In turn, that means I only get to browse my subscription feed a couple times a week. When I do browse the feed, I see posts from the last 2-3 days anyways so I don’t see the need for me to post everyday to make sure people see my posts. Again, this is just a personal preference and I know everyone has a different thought of this!
Idea: Keep a calendar of when you plan to post! That way you can see what you are posting and when.
Tip #2: Schedule Certain Posts on Specific Days
This is the main reason why I’m able to schedule so many posts in advance. When I created my blog 4 years ago, I knew I wanted to focus mainly on book series. But I also knew that I wanted to post standalone and new series reviews–just not all the time. And so, I created Single Sundays & Fresh Fridays respectively. That means I only post standalone reviews on Sundays (unless it’s a promotional post) and I try to alternate them every other week. So, if I write 4 standalone reviews in a month, I have posts for almost 2 months (4 posts for 8 weeks). Pretty Sweet!
Idea: Weekly memes are a great way to get some day-specific posts or create your own feature that is weekday specific!
Tip #3: Spend a Day Writing Posts
I know that’s hard to do for some people but one of the reasons I schedule so many posts is that I get these spurts of inspiration and just churn out the posts. I then use my don’t-post-everyday & day-specific guidelines to schedule them throughout the upcoming weeks. I consider it an investment of sorts that pays off later when I go away on vacation (like I did with this post) or am going through a reading slump and I don’t have to worry about posting.
Idea: If you are a lengthy writer, try breaking the post up into segments or separate posts (and post over a couple of days) to get more content!
Tip #4: Write Posts on Your Hiatus
People go on hiatuses for many reasons. I went on a lengthy one my first year of blogging simply because I didn’t have enough material to be posting consistently. So while on hiatus, I would write posts and schedule them for after my slated return. My reasoning: no one was expecting new posts during that time I was away so I didn’t need to use my newly crafted post immediately.
I know that this can be hard to do depending on your motivation for the hiatus, but this could even be a week randomly in a month where you focus solely on writing posts and not publishing them right away.
Tip #5: Draft, Draft Draft!
The drafting feature on WordPress is my favourite! Rarely do I have enough time to compose a post from start to finish. But I can often spare an hour or less everyday working on something for my blog.
I also like having those drafts started so when I do feel inspired to blog/write, I can just finish something I already started instead of creating something from scratch.
Pro-Tip: Make sure you leave notes to yourself so you can pick up where you left off! It’s easy to forget your train of thought if you write something over days instead of in one setting.
Tip #6: Get Comfortable with Blogging a Week (or more) Ahead
One of the downsides to scheduling posts is that you don’t get that instant gratification from publishing something you just wrote. That post you were so excited to share won’t be out there for days (or more) and it’s hard to contain your excitement sometimes.
For me, it doesn’t help that I have such a crappy memory either. So when that post I wrote two months ago finally publishes, I’m not entirely sure what I wrote. BUT, that gives me a great excuse to read over my post with a fresh set of eyes. I catch a TON of typos and mistakes when I do. Sure, it sucks that I already shared it but I like revisiting those posts and reliving the idea all over again.
My point though with this tip is that you have to focus on the week(s) ahead and not just the current week. That can be a hard change to get used to but it’s worth it. Especially when you can’t guarantee that you will have the time to create fresh content that week.
Pro-Tip: Instead of focusing on my posts for the current week (because they are already done), I instead get to spend more time blog hopping and doing site maintenance when I check on my blog.
Scheduling blog posts is an adjustment that needs to happen over time. Like any habit, you have to do what works best for you and that can mean you have to try a few techniques out before you find one that is perfect for you.
I hope that you find some of these tips helpful 🙂
Anything I Missed? Do You Schedule Your Posts?