SERIESous Discussions: Lessons Learned from Blog Tours

SERIESous Discussions: Every once and awhile I will post my random ramblings about a bookish or blogging topic. Feel free to join in by making a comment below or linking back!

Truth: I didn’t know that blog tours existed until my 2nd year of blogging.

Embarrassing, I know, but I was in such a bubble during my first year of blogging (2013) that I didn’t know what was out there. Anyways, I started slowly with taking review requests in 2015, joining Netgalley and then in 2016, I officially joined the community of being a tour host.

I thought about making this a tips post but I really think this is more a reflection on my experiences being a tour host and how two years of hosting blog tours has changed my blogging and reading habits.

Lesson #1: I LOVE Helping Authors!

There are so many great books out there, from big-name publishers to self-published, and I love the idea that my blog post might help one person discover a book they never knew about. Exposure is everything, especially for those debut authors who are just emerging onto the scene. Just getting the email sign-ups for tours has exposed me to a lot of books I might never have seen otherwise.

More often than not, I often get to connect with these authors after the fact and I love that! I’ve had some great discussions and fantastic opportunities present themselves as a result. Those interactions remind me why I love blogging and reading in the first place: a shared passion for stories.

>>Some Blog Tour Organizers: Audiobookworm Promotions |  Lola’s Blog Tours  | Chapter by Chapter | Social Butterfly PR | Xpresso Book Tours | YA Bound Book Tours

Lesson #2: Keep an Eye on the Number of Requests

I’ve talked in the past about some of the tactics I use to minimize the feeling of reading as a chore but it is so easy to sign-up for blog tours when you are getting emails daily. Like I said, there are a lot of interesting books out there and it can be hard to resist clicking the “request” button for every title that gets your attention. But you don’t want to overwhelm yourself by creating more deadlines and commitments than you can handle.

I personally aim to do no more than 2 requests (blog tour or review request/opportunities) per month. Sometimes I succeed, sometimes I fail but I find that ground rule keeps me from requesting all the books.

Using a calendar to keep track of all my posts allows me to see the bigger picture. Can I fit that tour in on those specific dates? Have I already applied/committed to review something that day? You have to be careful because most blog tours want their post to be the “top” post of the day and that may mean shuffling your schedule around to meet that requirement.

>>Tip Posts: Using Trello to Keep Organized | Organizing Requests | How to Start Scheduling Blog Posts

Lesson #3: Read the Book ASAP!

Most blog tours give you a month or more notice before your scheduled date and you often get the review copy a few weeks before the posting date. When I put in my book deadlines on my calendar, I aim to have the ARC finished at least a week before my tour stop…but that doesn’t always happen.

Reading the review copy at the last minute can have some unfortunate consequences. For one thing, you might not be able to finish the review on time. For another, you might end up DNFing the book or are unable to give it a favourable review (which defeats the purpose of a promotional tour though you are always encouraged to post your review later). Or something comes up and you just can’t post anything for the tour.

All the touring groups I deal with are great with recognizing that you won’t like every book you read and are very accommodating with changing the date or type of tour stop and/or making alternate arrangements. But my point here is that it can be stressful for all involved if you leave your reading to the last minute and arrangements can’t be made. You have to remember that it is a privilege to be awarded a spot on a tour, not your right as a blogger. If you are hard to work with or can’t make your commitments, it might affect your opportunities with that company later on.

Those are just a few of the lessons I’ve learned over the last year. Although blog tours can be a bit of work, I’ve found them to be extremely rewarding! I’ve discovered a ton of amazing books and authors over the last two years and I hope you have to by following my blog.

Do you participate in Blog Tours? Why or why not?

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