Why Schedule Posts?
When I see another blogger mention that one of their goals is to schedule their posts, I’m always a little taken aback. I’ve been scheduling posts since I started blogging 3 years ago and have never looked back–it’s just routine for me now!
I get it though. There is something so satisfying about writing a post and immediately sharing it with the world. Your thoughts and feelings are still fresh on your mind and you get that satisfaction of unleashing them on the world.
But sometimes, I don’t have that luxury. School eats up a lot of my time so I don’t always have the chance to write something the same day I would ideally like to publish it. Scheduling posts has saved my ass quite a few times when it comes to making sure I have content regularly on my blog. Especially if I go through a “blogging spree” where I just churn out posts like a boss. (Ironically, this is always around exam time :P)
I don’t like posting something everyday simply for the sake that I couldn’t possibly write that many posts in a year (props to those that do!). I like spacing out my reviews and my features. I don’t like having 5 discussion posts in a row nor do I like scheduling two brand new series reviews on the same day or week. I also have features that I only do on a monthly or seasonal basis so I need to make sure I stay on top of those. It’s also really helpful to know when I can squeeze in a blog tour or two 😉
Basically, I like having a posting schedule to make sure I have a decent number of posts on a weekly (and therefore, monthly) basis. It helps me stay organized and makes me feel better and less frazzled when it comes to my blogging (especially when I know I won’t be able to create new posts during the week).
How I Schedule My Posts:
I know lots of people use a pen and paper method to keep track of posts and books to read, but I found that too hard to maintain. Partly because I always lose my planner somewhere on my desk and mostly because I change my posting dates all. the. time. Since I schedule posts well in advance (usually 2 months later), I often move those posting dates around when I get new requests and the like. My planner becomes a disaster of crossed-out or heavily erased marks and the neat-freak in me can’t handle it. I needed something that was easy to change when I needed to change it.
And so, I created a Word Document that uses a calendar template:
At first, I just used it to keep track of posts and library due dates. Then, when I started requesting from NetGalley, I had to keep track of those dates as well (see my post on tracking ARCs). So it has definitely become more colourful over the last few months.
Different colours mean different things (ex. purple means it is a post I have to finish writing whereas black means it is good to go) as does the position of the title (ex. centred at the top means a library/request title whereas bottom left is blog post).
I also really like that I can see things as a whole month. It makes scheduling posts so much easier because I can see the bigger picture and not just what I have posting later in the week. AND, it makes meeting reading deadlines a lot easier too. Now that I’ve reduced the number of books I get from the library and my ARCs, I can take a glance at my calendar and see what books I need to read in the next week or so. If you follow me on Goodreads, you might see that my “Currently Reading Shelf” has at least 3 books on it. Normally, I’m not reading 3 books at a time; rather, these are the books that are next on my reading schedule as per my Word calendar.
It’s probably complicated for someone who isn’t me (trust me, it took me a while to get use to it all too) but it really has become a part of my everyday blogging routine. Like I said earlier, I have other methods of keeping track of the particulars (like Trello) but this Word Document is definitely my master list of what is happening for my blog.
Do you schedule your posts?
How do you keep track of everything for your blog?